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Urbanation and the Marsh Report, two of the Greater Toronto Area's leading real estate market research and analysis companies, have merged in an attempt to offer the most comprehensive data available to their clients as well as the public. Urbanation monitors activity in projects that are proposed, in development or have been built, and generates key figures such as total sales, listings, unsold inventory, and average prices and rents per square foot. Urbanation's quarterly reports, known as "the Condominium Market Survey", have become a valuable resource for professionals in the high-rise condominium industry, as well as the growing rental market.
Urbanation's acquisition of a 50 per cent stake in the Marsh Report, started in 1989 by John Marsh and purchased in 2008 by Yvonne Whyte and John Davies, will allow the company to expand its reach into the world of commercial and institutional buildings. The Marsh Report is known as the best source of data and interpretation for major sales in the GTA, producing two quarterly reports, one of which focuses on the sale of commercial and institutional buildings, with subscribers from various fields including real estate investment firms, financial institutions, real estate brokers, appraisers and government departments.
Marsh Report principal Yvonne Whyte and Urbanation co-founder Eve Lewis said that by joining forces, Urbanation and the Marsh Report will offer customers complete and seamless market research and tracking, from the time when a parcel of land is initially purchased through complete development and completion of a site.
“Urbanation has the best market research and analysis of the residential condo and rental market in Toronto,” says Eve Lewis, principal/co-founder of Urbanation Inc. and principal and president of the leading condo marketing firm, MarketVision Real Estate Corp. “The Marsh Report has a spectacular reputation, a long history and a lot of market knowledge. It seemed like a perfect complement to Urbanation.”
