The Bond is now well under construction in the Entertainment District, with concrete and steel now above grade, and Lifetime Developments, the developer behind the 40-storey condominium project, recently launched a social media campaign called "Connect and Capture" on Instagram. The campaign comes in the form of a photo contest, and Instagram users are being asked to submit their photos using the hashtag #BondTO for the weekly chance to win $50 gift cards for restaurants in the Entertainment District. 

Rendering of The Bond, image courtesy of Lifetime Developments

If gift cards aren't your thing, there is still a much more important reason to enter the contest: For every submission, Lifetime will make a $1 donation to Lifeline Foundation, a charitable foundation started by Lifetime Developments in 2013. With this foundation, Lifetime is aiming to provide aid and support to Toronto's homeless and at-risk communities by raising awareness and funds and by facilitating various hands-on initiatives and on-the-street activities to improve the lives of those at risk.

Additional information and renderings can be found in our dataBase file for The Bond, linked below. Want to get involved in the discussion? Check out the associated Forum threads, or leave a comment using the space provided at the bottom of this page.