INDX Condos knows its market, and what better way to draw in a crowd than with an oh-so-trendy food truck? Developers Lifetime and Centrecourt held an event earlier today to drum up enthusiasm about their newest development on Temperance Street, in the heart of Toronto's financial district. The project has already seen huge popularity with an overflowing VIP event held last month. UrbanToronto's Evan Manning stopped by the sales centre to see what all the commotion is about (and grab a Caplansky's famous deli sandwich from their Thunderin' Thelma truck!).

INDX Condos in Toronto by Lifetime and Centrecourt, Page + Steele / IBI GroupINDX Condos lunchtime event, image by Evan Manning

The crowd seemed more enthusiastic about the food truck than the condo, eager to settle down at one of the tables set up around the temporary sales centre.

INDX Condos in Toronto by Lifetime and Centrecourt, Page + Steele / IBI GroupPoster for INDX Condos, image by Evan Manning

INDX Condos in Toronto by Lifetime and Centrecourt, Page + Steele / IBI GroupLineup for Caplansky's sandwiches at INDX event, image by Evan Manning

Despite its Bay Street location INDX has managed to appeal to a variety of consumers with a smart marketing campaign that provided some much-needed reading material for hungry attendees waiting in line.

INDX Condos in Toronto by Lifetime and Centrecourt, Page + Steele / IBI GroupSales Centre for INDX Condos, image by Evan Manning

The sales centre has taken root in the parking lot from which INDX will eventually rise. This location has been awaiting development for a number of years now, hit by the recession in 2008 and numerous run-ins with city hall due to its proximity to Nathan Phillips Square. INDX will reach 54 storeys upon completion, designed by Page + Steele / IBI Group, with interiors by Cecconi Simone. For project renderings, head over to the dataBase listing linked below, or go to the associated real estate thread to see what potential purchasers have to say.