The idea of a new condominium having a Jarvis Street address would have seemed far-fetched 10 years ago, however the close proximity that Jarvis has running parallel to Yonge Street has seen a boom in development along this storied street. From a former boulevard of stately mansions, to a decrepit and lacklustre five-lane commuter road, Jarvis has seen it all. Today we're looking to the north end of Jarvis, at the Monarch Group's new Couture Condominiums, a continuation of the Jarvis story.

Couture condos Toronto by the Monarch Group and Graziani and Corazza ArchitectsCouture the Condominium by the Monarch Group

Located on Ted Rogers Way, named after the iconic Canadian businessman whose company headquarters define north Jarvis, Couture is part of the larger Yonge-Bloor condo boom. Designed by Graziani and Corazza Architects, the project will reach 42 storeys, two storeys shy of its southern neighbour X Condominium. 

Couture in Toronto by the Monarch Group and Graziani and Corazza ArchitectsLobby rendering

Amenities are located within "Club Couture," a three-level space that offers a theatre room, multiple seating areas, party room, kitchen, media lounge, fitness centre and relaxation area, as well as two guest suites.

Couture in Toronto by the Monarch Group and Graziani and Corazza ArchitectsClub Couture floor plan

 Couture in Toronto by the Monarch Group and Graziani and Corazza ArchitectsBuilding entrance and podium at Couture condos

Couture is well underway in construction, with the building steadily rising and cladding being installed on the lower levels. As seen the photos below, the cladding currently being installed is various shades of grey, with visual interest arriving once windows have been installed, highlighting the rectilinear frames seen in the image above.

Couture in Toronto by the Monarch Group and Graziani and Corazza ArchitectsCladding being installed on Couture, image by cruzin4u

Couture will bring a renewed feeling of pedestrian level streetscape to upper Jarvis – we here at UrbanToronto love X because of its unapologetic monumentality, and think it will be pretty interesting to feel the contrast of X's base and street-level treatment with Couture's more modest two-storey podium. Keep an eye on the thread here for more photos as construction progresses, and check out the dataBase below for more information.