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The following is Edilcan's press release prior to the opening of the sales centre for One Valhalla condos. Normally we don't reprint the marketing pitch without some rewriting... but this one is relatively free of hype and is loaded with detail, so here it is, the original pitch:
EDILCAN – VALHALLA SITE STORY May 6, 2010 ONE VALHALLA TOWNS & CONDOS
A glorious past meets an exciting future at Edilcan’s condominium community coming soon to Etobicoke When the Valhalla Inn site became available for sale in the emerging Etobicoke City Centre, Edilcan Development Corporation saw it as the perfect venue for a new condominium development where they could offer remarkable value in a convenient location, and ultimately replace one landmark complex with a new one. The Valhalla Inn opened on May 23, 1963. One of the city’s first “motor inns,” its Scandinavian design became popular, and the Inn was the “in spot” of the era. Many of its furnishings and decoration were designed by George Robb, such as the carved Viking ship bar. Edilcan is working with Heritage Preservation Services to incorporate some of the original Inn’s artifacts into the new condominium residences, which will be crafted from brick, stone (some of it reclaimed), glass and aluminum. One Valhalla Towns & Condos will eventually encompass three beautiful new glass-clad towers rising from a three-storey, 2 to 3-acre landscaped podium and 68 contemporary private three-storey townhomes. Designed by the renowned Page + Steele / IBI Architects, these new landmark buildings will surround a courtyard with gardens landscaped by well-respected Schollen & Company Inc. Inspired by the central squares of Europe, this inviting green space will anchor the community in nature, with low stone walls, raised planters, decorative lighting and a children’s playground. Rounding out the preeminent design team is award-winning Munge Leung for the interiors. “Our approach was to respect the original Valhalla Inn and its era while keeping the design contemporary,” says Alessandro Munge. “The chandelier in the two-storey lobby resembles a shell, as did many fixtures from that period. We incorporated terrazzo flooring in a pattern inspired by the 1960s but modernized. We added black walnut throughout the amenities to create a cohesive look, and the stone in the lobby fireplace reflects the exterior of the building. The function and scale of these rich, natural materials work together to create a strong sense of entry.” Munge points out that One Valhalla will have an unusually strong visual and physical connection between its exterior and interior. “The indoor pool, splash pool and hot tub area is adjacent to the patio on the podium, so people can swim and look out or walk out onto this beautifully landscaped area. We kept the design around the pool simple, with tile floors and walls combined with wood for warmth.” Black walnut highlights the theatre, where Munge Leung added Mondrian-esque patterning to recapture an art component of 1960s. The Resident’s Club bar and lounge also has a walkout to the terrace, and looks out over the ground-floor landscaped courtyard. This club’s screens injected with coloured glass will be visible from the outside – another vintage artistic component. Amenities include a fitness facility, a business/study centre complete with Wi-Fi, media/library lounge, children’s activity room, and landscaped terrace rooftop with barbecue areas. One Valhalla offers easy access to Sherway Gardens, Cloverdale Mall and Loblaws, and proximity to Kipling TTC Subway Station and Pearson International Airport. In addition, the Valhalla Express shuttle bus will be available to transport residents to the subway, grocery and both shopping malls. The 213 condominium residences in Phase One are in a 22-storey building. The one-bedroom, one-bedroom + den, two-bedroom and two-bedroom + study designs will be priced from the low $200,000’s. Premium finishes include ceilings up to 9 feet in height, great views through panoramic floor-to-ceiling windows, balconies or French railings and walk-in closets in most suites. Townhomes (in three- and four-bedroom layouts) will range from 1,250 to 1,450 sq. ft. and will begin from under $400,000. Edilcan is a renowned Toronto developer known for creating exceptional residential and prestige commercial properties that have helped shape the city’s skyline. Among Edilcan’s successful condominiums are Signatures on Bloor, 1121 Bay, The Monaco, and more recently, The Clairmont, The Met, Encore, and Granby Street Maisonettes. Watch for the One Valhalla presentation centre to open this spring. Register now at www.onevalhalla.com.
The exterior:
The towns:
Zen Garden:
Pool:
| Related Companies: | Schollen & Company |
